This project supported Precision Time in its transition from mall kiosk operations to a network of fully enclosed retail storefronts. The work included developing a new store prototype that elevated the brand from a primarily watch repair business to a showroom-focused retail experience featuring luxury watch brands. The design established a refined, consistent identity that could be adapted to a range of mall environments, and the prototype was subsequently rolled out to locations across the United States, supporting the brand’s national growth and repositioning.
